Effective: January 15, 2020
INTRODUCTION AND SCOPE
This Cookie Policy (the
“Policy”) is designed to assist you in understanding how and why Patient
Advertising Guru, Inc., d/b/a Research Study Rockstar (“RSR,” “PAG,” “we,” “us,”
“our”) uses cookies and other similar technologies (collectively, “Cookies”) on
any webpage linking to this Policy (collectively, the “Website”) to collect and
develop data. We use Cookies to: allow our Website to operate, increase its
functionality and efficiency, analyze how you use our Website so that we can
improve it, tailor the content and information that we display to you on our
Website, and provide you with targeted advertisements.
To the extent we collect any personal data about you through our use of
Cookies, our Privacy Policy (link to general privacy policy) will apply to the
processing of such personal data, as defined in the Privacy Policy.
COOKIES AND OTHER TRACKING TECHNOLOGIES
A “cookie” is a small text file stored on your device that contains information about your device. Our Website may also employ a software technology called clear GIFs (a.k.a. web beacons) that helps us better manage content on our Website by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Website users. We may also use local shared objects (a.k.a. “flash cookies”), pixels, or other similar technologies. All of these tracking technologies are collectively referred to as “Cookies” in this Policy.
OPTING OUT
You can alter the
configuration of your browser to reject certain types of Cookies. Note, if you
reject certain Cookies, you may not be able to access and use all of the
features on our Website. You may also set your browser to send a Do Not Track
(DNT) signal. Please note that our Website does not have the capability to
respond to “Do Not Track” signals received from web browsers.
For more information about Cookies and how to manage them, please visit https://www.aboutcookies.org/ and https://allaboutdnt.com/.
TYPES OF COOKIES
We use both session and
persistent Cookies. Session Cookies are deleted when you close your browser.
Persistent Cookies may be retained after you close your browser but have an
expiration date.
Some of the Cookies placed on your device through our Website are first-party
Cookies, since they are placed directly by us. Other parties, such as Google,
may also set their own (third-party) Cookies through our Website. Please refer
to the privacy policies of these third parties to learn more about the way in
which they collect and process information about you.
HOW WE USE COOKIES ON OUR WEBSITE
Strictly Necessary Cookies
These Cookies are necessary for our Website to function and cannot be turned off in our systems. They are usually only set in response to actions you take which amount to a request for services, such as setting your privacy preferences, logging in, or filling out forms. You may be able to set your browser to block or alert you about these Cookies. However, if you block these Cookies some parts of our Website will not work.
| NAME | PROVIDER | PURPOSE | DURATION |
| OptanonConsent | PAG (first-party Cookie) | Set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies our Website uses and whether you have given or withdrawn consent for the use of each category. This enables us to prevent cookies in each category from being set in your browser, when consent is not given. It contains no information that can identify the site visitor. | 1 year |
| __cfduid | PAG (first-party Cookie) | Used by Cloudflare (a web security company) to identify individual users behind a shared IP address and apply security settings on a per-user basis. | 1 year |
| AWSALB | PAG (first-party Cookie) | The AWSALB cookie helps AWS to deliver its hosting service seamlessly from multiple services using a load balancer, so the cookie simply records which server cluster is serving you. | 7 days |
Analytical / Performance Cookies
These Cookies allow us,
among other things, to count Website visits and traffic sources so we can
measure and improve the performance of our Website. They help us to know which
pages are the most – and least – popular, and see how you move around the
Website. If you do not allow these Cookies, we will not know when you have
visited our Website and will not be able to monitor our Website’s performance.
| NAME | PROVIDER | PURPOSE | DURATION |
|
_ga _gid _gat _gat_UA-142657787-1 |
PAG (first-party Cookie) |
Used
with the Google Analytics service to enable us to track your use of the
Website and measure the Website’s performance. The Google Analytics privacy policy is available at: http://www.google.com/intl/en/policies/privacy/. You can find out how to opt out of being tracked by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout. |
2
years 1 day 1 day Seconds |
Functional Cookies
These Cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of these services may not function properly.
| NAME | PROVIDER | PURPOSE | DURATION |
| connect.sid | PAG (first-party Cookie) | Used to persist registration data through when you use our Website. | 10 hours |
Targeting Cookies
These Cookies may be set through our Website by our advertising partners (or
set directly by our advertising partners). They record your visits to our
Website, the pages you have visited, and the links you have followed. They are
used by our advertising partners to build a profile of your interests and show
you relevant advertisements on our Website as well as other sites. If you do
not allow these Cookies, you will experience less targeted advertising.
| NAME | PROVIDER | PURPOSE | DURATION |
| _scid | PAG (first-party Cookie) | Gives you a unique ID that allows third party advertisers to target you with relevant advertisements. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 1 year |
| __fbp | Facebook (first-party Cookie) | Used by Facebook to deliver various advertisement products and services. | 3 months |
|
fr datr | Facebook (third-party Cookie) | Collect data on your interests (for example, via widgets such as the ‘Like’ button). This is used to serve targeted advertising to you when you log into Facebook. These Cookies are also used for behaviorally targeted advertising on and from other websites. They contain a browser and unique user ID combination. |
3
months 4 months |
| IDE | Google/Doubleclick (third-party Cookie) | This Cookie is used by Google Advertising for re-targeting advertisements, optimization reporting, and attribution of online advertisements. Also used for Google’s “Doubleclick” real-time bidding advertising exchange. | 7980 years |
|
id APISID SSID SID SAPISID HSID | Google (third-party Cookie) | These Cookies are used by Google Advertising for re-targeting advertisements, optimization reporting, and attribution of online advertisements. | 4 months (for all) |
|
LOGIN_INFO VISITOR_INFO1_LIVE PREF GPS YSC | YouTube (third-party Cookie) | These Cookies are used by Youtube, which collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
7981
years 6 months 4 years 20 minutes Session |
| sc_at | Snapchat (third-party Cookie) | Used by Snapchat to deliver advertisements, to make them more relevant and meaningful to consumers, and to track the efficiency of advertising campaigns. | 1 year |
CHANGES TO THIS POLICY
If we make any material change to this Policy, we will post the revised Policy to our Website and update the “Effective Date” above to reflect the date on which the new Policy became effective.
CONTACT US
If you have any questions
or comments about this Policy, please do not hesitate to contact us at privacy@patientadvertisingguru.com or contact us by postal mail at:
Patient Advertising Guru
1670 Old Country Road, Suite 206
Plainview, New York 11803
USA